Monthly Archives: November 2005

the one-stop shop

i’ve become enamored with the concept of a one-stop shop. i recently read about the company AvroKo, which has successfully opened restaurants while managing and creating every aspect of the process from start to finish. i guess what appeals to me the most about the one-stop shop is the opportunity to engage yourself with something every step of the way. it almost feels like the reversal of the alienation that industrial specialization, at least according to Marx, seems to have spawned a few centuries ago. then again, it might just be a trendy idea for budding small businesses that do not have the capacity to mass-produce things yet.

on my list of (realistic) one-stop shop goals:

> write and edit a novel; design the book covers and select typography; oversee self-publication process; plan marketing strategy and publicize
> write screenplay; direct short film; add effects and edit; design marketing campaign; create online distribution channel; publicize
> research and create a menu (with paired wines); design and create invitation cards; locate and buy all ingredients; select venue and design layout and setting; select silverware/dishes/decorations; prepare and cook; serve and eat

haha okay, the last one actually comes from an idea i had with Diana “Monster” Finkel. sounds like a good culinary experience. but you should note how in all these things, the most consistent thing is basically the marketing aspect of it – and by marketing i mean: how well is something presented and documented (designed)? how well is its image shaped (even if it’s just a dinner party)? how does it linger in our memories after it has come and gone?

time and substance is a bit skewed in today’s world (you can roll your eyes here as i attempt this generalization) where we seem to find something to be valid if it’s on a shiny glossy print or a very professionally made tv commercial. i don’t know if it’s necessarily our attention spans that have shortened, but perhaps our visual senses, having been bombarded daily from all corners of the world, have more demanding standards. and in order to be of anything in this web of exchanging commodities, ideas, and lifestyles, it all boils down to a matter of how you project yourself as an image.

i guess this brings me back to mention the concept of the one-stop shop again — it’s sort of like playing God; you create, from scratch, something that will ultimately be in your own image. and the process of going from dirt to polished product is where the excitement lays.

the elusive hope (9 of 10)

note: ten-part series continued! | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8

Back when there was still the anticipation of children in his life, he dreamt that he would one day be a Biddy Basketball coach, teaching elementary school kids the value of teamwork, sportsmanship, and self-discipline. As he stood in front of the bathroom mirror looking at his tussled hair, marked by flecks of gray, his fuzzy chin, and the gut that spilled over the waistband of his dark green sweatpants, a wave of regret and self-pity washed over him as he realized how far he had fallen from such dreams. What he needed was a coach for himself.

He drew up a mental scorecard in his head, the game being his life in the past five years. Failed marriage, no friends, dead-end job, deteriorating hygiene, twenty pounds, and a zero motivation to do anything. But was it necessary to categorize his life as a losing one? Or a game at all?

We all die in the end, he told himself from time to time. Is it so important to convince ourselves that we are doing well or living happily? While he experienced bouts of loneliness and nostalgia, he could hardly call himself depressed. Perhaps his problem had less to do with a scorecard and more with trying. He was apathetic, and increasingly, this indifference had become comfortable.

Maybe it was all the hours spent watching Sportscenter and listening to mindless sports talk on the radio, but he never tired of sports analogies. When a coach could no longer motivate his team or post a winning record, it was time for him to leave – either by resignation or by dismissal. He had accomplished very little in New York in the past decade. This belief was at the core of his decision to relocate. He had tendered his resignation.

***

Walking down 9th Avenue on a chilly Sunday morning, he made his way to Amy’s Bread on 46th Street. He was close to signing a lease for a two-bedroom house in the suburbs of Phoenix, which was the city that his makeshift random generator in Microsoft Excel had selected from a list of seven locations he typed in after browsing some websites about cities in the West. It helped him to pass the time at work. The other cities on the list were Seattle, San Francisco, Portland, Los Angeles, San Diego, and Vancouver. His parents didn’t believe him when he tried to explain the serendipitous process. “Isn’t San Francisco prettier? Why do you want to live in a desert?” his mother asked him on the phone.

A line flowed out the door and across the front of the store as people waited patiently to pick up fresh bread and pastries. He hadn’t been back to Amy’s Bread in quite some time, perhaps even before Janet had come in and out of his life. It was one of those places he had kept to himself – a small shop he used to frequent on weekends when he wanted to read a newspaper without being distracted. He carried with him the New York Times Magazine from the Sunday Times. It was the holiday movie preview issue with articles about actors, directors, films, and movie trends. Flipping through the glamour shots of celebrities in the Style section, he wondered if he could find nude photos of Scarlett Johansson online, and decided to look into it later.

Casually reading the magazine, he looked up from time to time to see who else was waiting in line. It was mostly middle-aged white people, most of them thin and wearing blank New Yorker expressions. The line moved quickly and before long, it was his turn to order. A skinny, young Vietnamese man wearing an apron asked for the next order from behind the counter.

“Hi, could I get a honey glazed challah knot and a large coffee, cream and sugar?” he asked.

“Okay, and would you like that to stay or to go?” the Vietnamese guy asked.

“To stay, please.” Having noticed the effeminate movements and the nasal quality of his voice, he concluded that the Vietnamese guy was gay.

He looked around for available seats in the tiny seating area towards the back of the shop. He noticed an empty seat across from an Asian woman reading the latest issue of the New Yorker. After hesitating for nearly a minute, he asked her if he could take the seat.

“Sure,” she said, barely looking up from the magazine. She seemed in her early-thirties, slim, shoulder-length hair, and possessed pleasant facial features, but nothing striking. She wore a dark purple wool sweater and jeans. She had on fashionable thick black-framed glasses. Probably Chinese, he thought.

He took a bite out of his challah knot and sipped on his coffee. He was disappointed to find that he no longer relished the taste of the challah knot and wondered if his senses had somewhat been altered in the past few years. He opened up the magazine and continued to read but could not help looking up from time to time at the woman sitting across from him. She had no ring on her fingers.

Finally. “Any good articles in there? I haven’t taken a look at my copy at home yet,” he said, although he didn’t subscribe to The New Yorker. The Asian woman looked up and stared at him quizzically before fully realizing the man’s attempt to strike up a conversation.

“Oh, nothing special. Just the same old, I guess,” she said. She went back to reading her magazine.

“I’m Robert by the way,” he said, a last-ditch attempt to get her attention. He stuck out his hand while waiting for a response. Another confused look came over her face, and with hesitation, she shook hands. “I’m Bernice.”

“Oh, that’s a nice name. Haven’t met anyone with that name before,” he said. He felt a rush of nervous energy as he realized how embarrassing this scenario seemed from his bird’s eye perspective. But he would be in another place in less than two weeks and had nothing to lose.

“Yeah, I get that all the time,” she said. Her voice was low and almost husky, but it had a pleasant quality. He was pretty sure that she was a smoker.

And their small talk began. She worked for an ad agency as an account executive and lived alone in the Upper West Side. She had a cat and graduated from Stanford. She had also been married once before.

“Well, looks like we have something in common,” he said, wondering if he sounded cheesy. She had been divorced for four years now and did not have kids. He told her of his ordeal and did his bit to portray himself as the helpless victim.

“Oh, that’s terrible. Gone, just like that?” she asked. But somewhere in the back of her mind, she wondered if there were any unbearable characteristics about him that probably justified his wife’s sudden departure. He could use a better haircut, she thought.

After the coffees had been finished and the exchange of background information exhausted, Bernice excused herself for an appointment at a beauty salon. He asked if he could maybe call her up sometime. A hesitant expression formed on her face and she stood frozen next to her chair.

“Oh, no big deal if you don’t want to. Sorry, didn’t mean to make you uncomfortable or anything,” he said, quickly trying to regain his dignity.

“Here, take my business card,” she said, reaching for her leather brown bag. “My cell phone is on it, so give me a call sometime.”

She put on her cashmere beige long coat and walked out the door. He was unimpressive and lacked style. But he seemed nice and had been bold enough to approach her. She wondered if she would pick up if he ever called. She didn’t have an appointment – she needed to go home and feed her cat.

He leaned back in his chair and sighed deeply. He toyed around with her business card – a flashy double-sided card, red on one side and white on the other with a fancy logo. It was of a thick texture and the raised lettering gave it an expensive feel. Bernice Lim. He had been wrong. She was Korean, and yet, during their conversation, they hadn’t felt the need to bring up their ethnic background. He wondered if this carried any significance. He walked out the door, waved bye to the gay Vietnamese guy, and zipped up his jacket.

my 39th necktie

I currently own thirty-eight ties. five of them are pink. seven of them are from Brooks Brothers, two of them are from Burberry, and one of them is from Thomas Pink. eighteen of them are of a striped pattern, which i keep together on a separate hanger. i have one Tommy Hilfiger tie that is orange and has a goldfish pattern. i am thinking about retiring a green striped Geoffrey Beene tie because it looks worn out. there are about six or seven ties that i will probably never wear because of inferior quality or poor design, but i just like to have them around – in case someone needs to borrow a tie or i need a costume.

I mention my tie collection – if you can even call it that – because i purchased my thirty-ninth tie at work today. my friend Jen, who currently resides in Los Angeles working at an investment management firm, forwarded me an email from DailyCandy that offered 25% off ties by Lee Allison Company. It is a tie company based in Chicago and all its ties are handmade with silk in Europe. That is probably why they charge $90 per tie. With the promotional code contained in Jen’s email, the price of the tie was lowered to $68 plus $6 shipping and handling. I didn’t want my co-workers to see me shopping for ties at work, and deferring to Jen’s superior fashion taste, I let her pick out a tie for me from her desk 3,000 miles away. Appropriately enough, she picked out a pattern called “Wall Street” which consists of a bull and bear beating up on each other. I decided to go with the gold color since I lack nice, yellowish ties. Since the tie pattern seemed work-related, I showed it to my associates, who thought it was “cute.” I added the tie to the shopping cart, checked out, entered in my Mastercard information, and confirmed my purchase. I hope to receive my tie sometime in the next ten days.

A tie is a funny thing — it serves no practical function (doesn’t keep us any warmer) and yet, is an essential part of businesswear. It is the ornate piece that adds color to a suit, it is the silky phallus that exudes masculinity, it is the status symbol that reflects that material clout of the wearer, it is the swatch palette for imaginative minds seeking attention. Many workplaces have done away with ties, preferring business casual. At my firm, ties are still very relevant, and I find myself looking for every opportunity to discover the “next great tie.” If life can be measured by the acquisition of nice ties, then today was a good day.